Californians for Homeownership was founded in response to the Legislature’s call to fight local anti-housing policies and expand affordable housing for millions of Californians.
CARES is C.A.R’s philanthropic framework to amplify the work, coordinate fundraising and broaden support of C.A.R.’s four charitable causes – Housing Affordability Fund, Scholarship Foundation, Education Foundation, and Disaster Relief Fund.
The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.
HAF plays an active role in addressing the ongoing housing affordability challenges facing California.
Make A Donation to HAFC.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network WomanUP!®New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Rising Star AwardDownload and share the official 2026 C.A.R. Member Benefits Guide.
NAR Member Discounts C.A.R. Insurance ProductsAs a C.A.R. member you may have questions about your association and the industry. Find the answers here.
New Member FAQs Glossary Service ProvidersC.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.
C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportThe CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesDiscover rewarding job opportunities, a collaborative work culture, and meaningful ways to make an impact on an industry that matters.
Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
The Year of Real Time
In 2026, the CALIFORNIA ASSOCIATION OF REALTORS® is building on last year’s Real Answers campaign with a more flexible approach focused on speed and timing. In California’s fast-moving housing market, success depends not only on having the right information, but on acting quickly.
Decisions are being made sooner and consumers expect up-to-date information. That makes REALTORS® more important than ever. This year’s campaign focuses on how REALTORS® provide trusted expertise when people need it most.
We are enhancing our creative strategy, streamlining execution, and aligning with key cultural and market moments so C.A.R. stays timely and responsive to consumers. By addressing current issues and placing our message in timely, high-impact media environments, the campaign is built to reach people with useful information at the right time.
Highlights of this year’s marketing campaign include:
In 2026, Real Answers transforms into more than a campaign. It becomes a real-time system of communication. By staying timely, contextual, and culturally connected, C.A.R. ensures that when Californians need guidance, they turn to a REALTOR®.
